In 2008, socks were just socks. White, grey and black pieces of textile that were nowhere close to the fashionable and creative design piece they could become. But that was all about to change when Mikael Söderlindh and Viktor Tell had a vision: to spread happiness by turning an everyday essential into a colourful design piece.

Hello Happy Socks! A high-quality sock that combines unique designs and craftsmanship. The world’s most comfortable and colourful tool for spreading happiness was born.